Tecnología

Cómo veremos la TV en 2020 (según Ericsson)

ericsson
Escrito por Marcos Merino

En su ‘Media VIsion 2020’, Ericsson analiza los cambios que se darán en los próximos 6 años en la interacción entre consumidores, negocios y tecnología.

El mes pasado, la compañía Ericsson publicó los primeros resultados de su proyecto de investigación Ericsson Media Vision 2020, en el que muestra su visión de cómo evolucionará el ámbito de la televisión y los medios de comunicación en general.

El primer documento de la serie de estudios que conforman el proyecto se denomina “Una experiencia en constante evolución” (aquí en PDF), y presenta una previsión de qué experiencias demandará la generación de consumidores de 2020 en lo que respecta a TV, películas y juegos. También aborda el hecho de que el mismo concepto de ‘experiencia’ está evolucionando: la industria de los mass media ha perdido el monopolio de la definición de la misma, a manos de fabricantes de dispositivos, desarrolladores de apps, y redes sociales.

Para Ericsson, el “nuevo juego de la televisión” vendrá determinado por la interacción entre consumidores (a través del cambio en sus comportamientos, demandas y experiencias de visionado), tecnología (a través del cambio en las redes, los dispositivos y los modelos de distribución) y negocios (en los que se ven alterados los servicios, los modelos de negocios y la cadena de valor). En esta primera parte del Media Vision 2020 aborda la evolución de cuatros ejes:

Oferta al consumidor

La actual situación, con cientos de canales de TV ‘lineales’ y la aparición de los servicios de suscripción de vídeo a demanda, derivará dentro de 6 años a una oferta de contenidos personalizados, que permita a los consumidores elegir y re-mezclar múltiples fuentes de contenidos.

Visionado por parte del consumidor

En la actualidad, el 80% de lo que vemos en televisión es lineal y en directo, y sólo un 20% es vídeo a demanda. La visualización de contenidos emitidos en franjas horarias a las que usualmente consumimos TV se realiza principalmente a través del uso de dispositivos de grabación de vídeo. Pero los canales que buscan explotar la “larga cola” se verán erosionados, y el mismo concepto de ‘horario de máxima audiencia’ se diluirá. Para 2020, el 50% del contenido que visualicemos será a demanda.

Descubrimiento de contenidos

De la actual situación (parrilla televisiva con cientos de canales y servicios de vídeo a demanda con amplios catálogos, pero deficientes o inexistentes funciones de búsqueda) pasaríamos a sistemas de recomendación social y búsquedas de contenidos, posiblemente auxiliados para ello por ‘segundas pantallas’.

Experiencia de contenidos

Actualmente coexisten el visionado de programación con horario prefijado con los atracones de series a demanda, que se combinan con un uso incipiente de la interacción social. Ésta no hará sino aumentar notablemente su importancia (sobre todo como extensión del contenido en directo).

Según Per Borgklint, Vicepresidente Senior de Ericsson, “los hábitos de los consumidores acerca de cómo acceder, experimentar y pagar los contenidos televisivos están evolucionando rápidamente, y la industria de los medios de comunicación deberá adaptarse para cumplir con las expectativas. Los propietarios e los contenidos y los organismos de radiodifusión deben cambiar la programación de formatos, y los modelos tanto de publicidad como de derechos de distribución. Los proveedores de servicios televisivos deben convertirse en agregadores que permitan a sus espectadores seleccionar y mezclar los contenidos“.

Imagen | extraída del propio estudio

Sobre el autor de este artículo

Marcos Merino

Marcos Merino es redactor freelance y consultor de marketing 2.0. Autodidacta, con experiencia en medios (prensa escrita y radio), y responsable de comunicación online en organizaciones sin ánimo de lucro.

  • mindbird

    Upcoming projects and also there are many ongoing projects in dreams infra.

    Real estate Bangalore

  • mindbird

    Provide the best suitable solution

    Web
    application development

  • mindbird

    To create the model and design of the entire web page layout.

    Website designing Bangalore

  • mindbird

    ensure that our clients are delighted with our web designing services

    Web designing Bangalore

  • mindbird

    to satisfy client with a creative website to meet his business goals

    Web design Bangalore

  • mindbird

    Manage an operative web domain to customer……………

    Website design Bangalore

  • mindbird

    Emphasis on progress and assimilation of accurate software system……

    < Web
    application development Bangalore

  • mindbird

    urge to learn to come and be a part of this learning environment……….


    B school in Bangalore

  • mindbird

    royal sophistication and perfect style with clean cuts, fine craftsmanship and
    elaborate thread work

    Sherwani for men in Bangalore

  • muqtiyar

    Windows Application Development Bangalore will be this specific fast paced planet of development as well as unique. Windows Application Development Bangalore for seeable to touch any describe of mobile phone customers on this planet. Windows Application Development Bangalore re marketers will be directed at the particular mobile phone apps to help upgrade their particular business into a new level.

    Windows Application Development Bangalore

  • muqtiyar

    Ecommerce Development Bangalore is due to the particular ability associated with web, the particular physical and demographically accomplish associated with online business is more. Ecommerce Development Bangalore to be able to grasp to be able to comprehend learning to make cash by means of the E-Commerce web page. Ecommerce Development Bangalore is shoppers through just about all stroll associated with lifetime naturally are usually interested in shops in the part and mortar entire world which have been nicely festooned and agreed. Shopping cart application is use to enable you to advertise

    Ecommerce Development Bangalore

  • muqtiyar

    Luxury Mattress Bangalore is produce Brought in Bed staying with Worldwide Company criteria. Luxury Mattress Bangalore these a mattress are extremely appreciated because of their sturdiness as well as his or her excellent keep health & produce high end too towards the consumers. Luxury Mattress Bangalore is your producing setup situated at several unique organizing areas; many of us seek to carry your clients, dealer as well as customers with the complete variety of your beddings with small time to nearly every area of the region.

    Luxury Mattress Bangalore

  • muqtiyar

    Web design Bangalore offer a far-sighted, goal receiving, atypical styling techniques to the varied businesses’ which often the help of e-commerce technique interests your masses. Web design Bangalore buyer features as well as technique usually are used making use of significant matter so that you can generate some form of customized solitary solutions interacting with your large anticipations through the current market. Web design Bangalore provides a greater remedy by using the genuine creating as well as building crew implementing Site style Bangalore.

    Web design Bangalore

  • muqtiyar

    Website design Bangalore developing appealing along with user friendly websites happens to be our own primary schedule. Website design Bangalore you can expect specialized services with wide range associated with domains which includes World Wide Web Progress, World Wide Web Developing, E-commerce solutions, SEARCH ENGINE MARKETING plus more. Website design Bangalore you can expect designed web solutions which fit your company demands accurately.

    Website design Bangalore

  • muqtiyar

    Website Designing in Bangalore has become more relevant for key problems in which incorporation of practical web solutions play the key role in customer satisfaction. Website Designing Bangalore is better in terms of web design, easier to implement and maintain. Website Designing Bangalore allows our client’s business to gain new levels of benefits and allowing them to use them as an advantage for future business complications.

    Website Designing Bangalore

  • muqtiyar

    Luxury Mattress Bangalore these beddings are profoundly acknowledged for their toughness and their unrivaled quality keep up great wellbeing & give extravagance too to the clients. Luxury Mattress Bangalore is our assembling situated up spotted at three diverse key areas; we try to bring our customers, retailer and shoppers with the complete scope of our sheets in little time to just about any piece of the nation.

    Luxury Mattress Bangalore

  • muqtiyar

    Buy Online Mattress take guidance from our mattress buying guide to know the features that different mattresses offer and how to know which mattress may be ideal for you. Buy Online Mattress we also have the largest collection of mattress added extras, such as mattress protectors, pillows, pillow cover, reduce fillers and more. Buy Online Mattress protectors are an ideal choice to keep your mattress clean and safe from water and pests.

    Buy Online Mattress

  • Mind Bird

    Property in BTM layout is spectacular construction of particularly premium condominiums located in the heart of the city. Property in BTM layout boast a gleaming ultramodern design, with world class infrastructure and facilities, and a plethora of modern, state-of-the-art amenities. Property in BTM layout for real-estate mutual funds, which had been in the works for long, is welcome Property in BTM layout has the potential to spur reform in the poorly regulated, investor property owner-unfriendly market. Property in BTM layout will also have a beneficial impact on the property-financing market.

    Property in BTM layout

  • Mind Bird

    Property in BTM 2nd stage is glowing residential in terms of public infrastructures and basic features & amenities. Property in BTM 2nd stage is well associated through, in & around, the city through Roadways. Property in BTM 2nd stage possesses ample of club, theatres, market areas, educational institutions and hospitals which are placed in a closed knit area.

    Property in BTM 2nd stage

  • gitarani

    movers and packers Bangalore
    or india all keyword search top 1 google renking company get the information
    Packers and Movers Bangalore @ http://packersservice.com/packers-and-movers-bangalore/

  • gitarani

    packers and movers in Bangalore service for all india top
    company movers and packers Bangalore very grateful to get the
    information Packers and Movers in
    Bangalore
    @http://professionalmovers.in

  • degitalseo007

    Sobha golden
    quadrilateral this project is located
    in Balagere, Bangalore within close proximity to Marathahalli, Outer Ring road,
    Varthur road, Sarjapura Road and Whitefield.

    Sobha golden quadrilateral

  • degitalseo007

    Salarpuria east crest have 1 BHK ,2 BHK and 3 BHK lofts with
    premium details and world-class civilities Bangalore

    salarpuria east crest

  • degitalseo007

    Prelaunch eminence Woodland
    Park in its truly old neighborhood & settled arrangement of Cooke Town,
    Banaswadi Bangalore.

    Pre launch prestige Woodland
    Park

  • degitalseo007

    Pre
    launch prestige pinewood is a
    tall constructed up development amidst an extraordinary area, at Koramangala,
    close to Jakkasandara, Bangalore.

    Pre launch prestige pinewood

  • degitalseo007

    Sobha Green Acres announces Pre Launch of Sobha Green Acres,
    situated at Balagere Bangalore.
    It has 1 BHK and 2 BHK apartments with premium specifications and world-class
    amenities……

    Pre launch sobha rain forest

  • degitalseo007

    Sobha golden quadrilateral Project is
    located in the midst of the four major roads in the city – the Outer Ring Road
    (ORR), Marathahalli road, Varthur road and Sarjapur road – aptly termed
    the ‘Golden Quadrilateral

    Sobha golden quadrilateral

  • Rather Easy Moving Top 20 Packers and movers bangalore services of an expert Packers and movers Bangalore

    Packers and Movers in Bangalore

  • Rather Easy Moving Top 20 Packers and movers Gurgaon services of an expert Packers and movers Gurgaon

    Packers and Movers Gurgaon

  • Top 20 Packers and movers Hyderabad services of an expert Packers and Movers Hyderabad india.

    Packers and Movers Hyderabad

  • Top 20 Packers and movers Chennai services of an expert Packers and Movers Chennai india.

    Packers and Movers Chennai

  • Top 20 Packers and movers Noida services of an expert Packers and Movers Noida india.

    Packers and Movers Noida

  • Top 20 Packers and movers delhi services of an expert Packers and Movers delhi india.

    Packers and Movers Delhi